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Mad Mariner |
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Mad Mariner is an online boating magazine that publishes maritime stories daily. The website is filled with boating resources from expert advice on projects, to honest reviews of boats and nautical equipment that are available to subscribers. Mad Mariner sought to grow its online audience and increase the number of people who sign-up for the free 30-day trial offer.
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Governor Rick Perry |
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During his term as the governor of Texas, Rick Perry developed his own website, www.rickperry.com which allowed visitors to stay up to date on important issues and to read news and information about state supported programs. Governor Perry also gave visitors the opportunity to join the Perry Alliance Network. The Perry Alliance Network was seen as a new approach to grassroots organization and served as the online headquarters for his supporters, campaign volunteers and online activists to all come together. Alliance members helped grow the governor's network by recruiting friends and family to join the Alliance, but there was no easy to use system in place. Therefore, the JumpReachTM Team was challenged to build an easy social network customer referral program that would allow Alliance members to invite their personal contacts in a simple manner while maintaining the sites current appeal and navigation.
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