Challenge:

Mad Mariner is an online boating magazine that publishes maritime stories daily. The website is filled with boating resources from expert advice on projects, to honest reviews of boats and nautical equipment. Thousands of articles on all aspects of boating are available. Mad Mariner sought to grow its online audience and increase the number of people who sign-up for the free 30-day trial.

JumpReach Solution:

To utilize Mad Mariner's existing audience, EyeTraffic Media introduced JumpReach, a viral marketing solution. Through JumpReach, Mad Mariner subscribers were able to quickly and easily refer the website to anyone within their contact lists,  regardless of their email platform.  Each person referred received a personalized invitation to sign-up for a free 30-day trial to Mad Mariner. Once subscribers referred at least six people who signed up for the free trial, they received a free stainless steel deck key on a Mad Mariner lanyard.

Results:

The JumpReach viral marketing platform effectively facilitated and increased the number of free trial sign-ups, by 22% during the first month. Today, JumpReach continues to generate new subscribers at an exceptional referral ratio. Recent results show that on average for every one person who refers Mad Mariner using JumpReach, two new people subscribe.