Challenge:

Health Commentary offers weekly views by health care advocate and leader Mike Magee, MD while bringing together diverse voices in health care for their opinions and ideas.  Updates to Health Commentary are communicated to its subscribers via a free weekly email newsletter.  Health Commentary sought a new program to grow its audience and subscribers to the Health Commentary weekly newsletter. 

JumpReach solution:

EyeTraffic Media employed its JumpReach viral marketing email solution to facilitate the referral of the weekly Health Commentary newsletter by current subscribers.  JumpReach allowed the current subscribers to refer Health Commentary to anyone on their contact list quickly and easily no matter what their email platform was.  Each person on the referrer’s contact list that was selected received a personalized invitation to subscribe to the Health Commentary free weekly newsletter.

Results:

The JumpReach viral marketing program facilitated an effective increase in subscribers to the Health Commentary newsletter.  For every one current subscriber that used JumpReach to refer their contacts, two new subscribers joined to receive the newsletter.